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Launched in 2019, Target Plus (sometimes styled Target+) is a highly curated, invitation-only third-party marketplace integrated within Target.com. It features products from select trusted sellers and brands, aiming to complement Target’s core offering while preserving its brand quality standards. It’s grown from dozens of sellers to over 1,200 active brands offering 2 million products, generating over $1 billion in GMV with plans to reach $5 billion by 2029. Seller onboarding is selective, often through Shopify’s Marketplace Connect or via partner channels.
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