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Bath & Body Works, Inc., headquartered at 3 Limited Parkway East, Reynoldsburg, Ohio, USA, is the leading U.S. specialty retailer in home fragrance, décor, bath, body care, and toiletry products. The home fragrance division sells iconic products—such as three-wick candles, Wallflowers plug-ins, concentrated room sprays, and home décor accessories—through more than 1,700 retail stores in North America and a robust online presence. Founded in 1990 in New Albany, Ohio, it operates under CEO Daniel Heaf (appointed May 2025), and is publicly traded as BBWI on the NYSE. Owned independently since its 2021 spin-off from L Brands, Bath & Body Works continues to lead in scent innovation and retail strategy. In early 2025, it opened 13 new off-mall locations, aiming to raise off-mall store share to 75% of its total footprint, while expanding internationally with over 500 franchised stores worldwide.
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